I am a creative with 12+ years of expertise in branding, advertising, video production, UX design, digital, graphic design, and art direction. From Las Vegas nightlife to global legal firms, Nashville's music industry or national healthcare brands, I view creative from a strategic approach and can execute down to the pixel.
This is Penn State Health
Penn State Health wanted to show the commitment it had to the community it had been serving for decades. They currently are in the process of expanding access and bringing its top tier medicine closer to the people of Central Pennsylvania. This was the brand anthem TV spot which kicked off the campaign. The talented writer, Alec Long, and I came up with the concept of ‘This’ to tell the story of what it means to be part of the Penn State Health network.
|Client||Penn State Health|